PRCA Rodeo - Midwest Horse Fair
Date and Time
Fri, Apr 17, 2026 at 7:00 PM
Location
Veterans Memorial Coliseum at Alliant Energy Center
1919 Alliant Energy Center Way
Madison, WI 53713
Artists / Performers
Event Details
Starting January 2, VIP Packages and Groups of 10+ are available through the Midwest Horse Fair Office. Please contact Midwest Horse Fair at 920-623-5515 for further details. 6:30pm - Doors 7:00pm - The Greatest Show Horse. Magnificent Horses, Riders and Music produced by Mario Contreras 7:45pm - PRCA Rodeo If you are planning on arriving for the evening rodeo before 6:00 pm, purchase of a Midwest Horse Fair General Admission ticket is required. Children ages 2 and older require a ticket to the evening entertainment. CASHLESS - the Alliant Energy Center services all credit and debit payments only. No cash accepted. Will Call is available in the West Lobby of the Coliseum at the Madison Ticket Agency box office. Accessible Seating: Accessible seating is available online through Ticketmaster by filtering on the ADA Icon and selecting the Accessible Seats. The elevator is in the West Lobby outside Section 223.
Important Event Information
Doors at 6:30 pm | The Greatest Show Horse at 7:00 pm | PRCA Rodeo at 7:45 pmIf you are planning on arriving for the evening rodeo before 6:00 pm, purchase of a Midwest Horse Fair General Admission ticket is required.Children ages 2 and older require a ticket to the evening entertainment.Bags (max size 8.5" x 11") are allowed and will be searched upon entry. Exceptions will be made for necessary medical equipment and bags for nursing mothers. We encourage you to pack light with only the necessities to make the entry process as smooth as possible.CASHLESS - the Alliant Energy Center services all credit and debit payments only. No cash accepted.Midwest Horse Fair events are subject to change at management discretion.
Pricing
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